Tuesday, August 2, 2011

The New Yorker


Maybe success on the iPad doesn’t rely on stylish, interactive features – Condé Nast has revealed their highest-selling iPad app is , which focuses on presenting its articles in a clean and readable format. Many are surprised that  has had more success than Condé Nast’s more technologically stimulating apps, directed to a younger demographic, like Wired.  The magazine has slowly begun shifting resources to web, by hiring their first web news editor only nine months ago and implementing an online paywall, in an effort to shift to a business model which relies on revenue from consumers.


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